Fendi

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Posted by bender 03/20/2009 @ 22:07

Tags : fendi, milan, fashion shows, fashion, entertainment

News headlines
Design: Home Sweet Home - Newsweek
Fendi's "Craft Punk" exhibition turned the low-tech theme into visceral entertainment. Over three days, 10 designers created new products in front of visitors' eyes—all from materials discarded from Fendi's factories. The most winning work was by the...
Fashion: Hark, what style is this? - Independent
Todd Lynn sent out models holding rosaries; John Galliano showed bejewelled wimples; there were nuns on the run(way) at Giambattista Valli, where models were covered from neck to ankle in cloak-like cassocks and chasubles; and at Fendi, they sported...
Bethenny Frankel Doesn't Mind If You See Her Naked - E! Online
Frankel credits Fendi for getting her stop wearing fur...sorta. A PETA protest at an event for the legendary Italian fashion house included graphic images of skinned animals. "I was ignorant," Frankel says. "I felt disgusting...Is a fur-lined jacket or...
Photo By Scott Rudd - Women's Wear Daily
On Wednesday night, the New York City Ballet held its spring gala at Lincoln Center's David H. Koch theatre with a mix of true balletomanes including Deeda Blair, Nina Griscom and Fe Fendi, as well as event newbies like Ed Norton, Sean Avery and DJ Sam...
Fendi's "Craft Punk" a Success in Milan - Interior Design
All things design take the spotlight every year at Milan 's Salone Internazionale del Mobile, but while most companies present displays of furniture and objects, fashion house Fendi puts the design process literally on show. During this year's Salone,...
Fendi design performances - FashionUnited US News
During Salone del Mobile, Fendi and Design Miami will present 'Craft Punk', a series of design performances. Fendi partners again with Design Miami, after having supported the Design Miami/Design Talks last December. From April 22nd to 24th,...
Burlington Should Pay Fendi $2.5M Over Sales: Judge - IP Law360 (subscription)
... judge has issued a report recommending that Burlington Coat Factory Warehouse Corp. disgorge $2.5 million and pay $540000 in attorneys' fees for violating an injunction prohibiting the discount retailer from selling Fendi SRL-branded perfume....
The eyes have it at The Urban Eye - Jackson Sun
Daughter Claire picked Fendi for her first pair of glasses. The 18-year-old athlete is graduating Madison Academic Magnet High School this month and trying to decide among college options. Personal and professional are Jackie Hazlehurst's descriptions...
LVMH takes stake in Edun - Drapers online
... and bring greater and longer-term stability to our manufacturers and the communities they support,” added Bono. Edun will continue to be based in Dublin and New York. LVMH is the luxury goods group behind brands including Louis Vuitton and Fendi....
Cannes Fest Will Sizzle Despite Recession - TheStreet.com
Vanity Fair is canceling its annual finale party and sponsors Fendi and Swarovski are pulling the red carpet out from under their brassy events at local nightclubs. But don't expect an empty Port du Cannes just yet. All of the 60 mega-yacht berths are...

Fendi

Fendi in Kobe, Japan

Fendi is an Italian fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.

Fendi originated in 1918 when Adele Casagrande opened a leather and fur shop in Via del Plebiscito in central Rome. When Adele married Edoardo Fendi in 1925, they made a decision to change the name to Fendi. The business prospered, and a new shop was opened in Via Piave in 1932. By 1946, Paola, the eldest of the couple's five daughters, went to work for the firm at age 15, followed by her sisters Carla, Anna, Franca, and Alda. In time, each of the daughters inherited 20% of the company.

In 1962, the Fendis signed up German designer Karl Lagerfeld, who immediately created the inverted FF logo that joined the growing list of international status symbols. He then set about, aided and abetted by the sisters, to revolutionize the treatment of fur and other clothing. Marvin Traub, president of Bloomingdale's, discovered Fendi's leather goods and introduced them to the United States. Other outlets soon followed, and today, Fendi is largely represented through high-end department stores.

In 1969, Fendi presented its first ready-to-wear fur collection at Palazzo Pitti in Florence, bringing continuously evolving techniques and imaginative designs to lower-priced furs without sacrificing quality. When the sisters could not find the fabric clothes they wanted to show under the furs their ready-to-wear line was born, again to great success. In 1999 the sisters sold out to LVMH and Prada for an estimated US$850m, trumping a bid from Gucci of a rumoured US$700m. LVMH have since bought out Prada and are investing heavily in the brand, expanding the network of boutiques to 117 as of 2005.

On October 19, 2007, the world was blown away with Fendi's fashion show on the Great Wall. Showcasing Karl Lagerfeld and Silvia Venturini's latest fashions and specially designed outfits for the Great Wall event, 88 models from Asia and across the world descended down a catwalk of more than 85 meters and showcased eastern and western looks from Fendi’s Spring / Summer '08 collection to more than 500 guests, media and VIPS – including Thandie Newton, Kate Bosworth and Zhang Ziyi.

Commonly referred to as the "Zucca" print in its original form and "Zucchino" in its smaller style, Fendi's iconic "double F" logo pattern was first designed by Karl Lagerfeld in the 1960s. It has been used on a variety of Fendi products, including handbags, wallets, luggage, shoes, and apparel. Kanye West once appeared at a party with the logo shaved into his head.

In June 2006, Wal-Mart was accused of selling fakes in its membership-only Sam's Club stores. The suit filed by Fendi in June 2006 against Wal-Mart was settled in June 2007 when Walmart agreed to pay Fendi an undisclosed sum in exchange for Fendi's dismissal of the case.

This "young" line (akin to Prada's Miu Miu line) was formed by Karl Lagerfeld in 1962 in cooperation with input from the five daughters.

Fendi's newest brand offering a wide variety of home furnishings. Furniture, sofas, armchairs, poufs, chaise-longues, consoles, day-beds: items of everyday life seen, interpreted, and lived with the typical Fendi style and culture. Above all this there is one common denominator: the home seen once more as the heart of a lifestyle, small pieces of furniture acting as a support for the most immediate and practical needs and more significant pieces to be personalised according to the taste. Great attention is paid to the past while tending towards the future, with considerable concern for evolution in modern design, which is interpreted, enjoyed and shared in the spirit of today’s culture. And so we find objects for the home distinguished first of all – as is the entire creation of Fendi - for their fine quality: great care and attention in the choice of fabrics and their combinations, and in the 'mix' of materials which creates new forms. All this together with the craftsmanship and attention to detail, the careful working and hand finishing, the personality which is an integral part of Fendi style. And last but not least, that creativity and imaginativeness which come from research and experiment, a mood which extends from fashion to design through the creation of personalised and personalising objects.

Fendi Casa, as with all Fendi lines, signifies high class style. The line furnishes condominiums in high end buildings, like Trump Soho, the Carlyle Residances and Skygardens Luxury Residential Project in Dubai.

This includes all of Fendi's clothing sold off-the-rack at Fendi's 10 worldwide flagship boutiques and department stores such as Saks Fifth Avenue and Neiman Marcus.

Fendi's internationally renowned line of fur helps to differentiate the brand from its competitors as one of the few designers with a full range of fur offerings. Naomi Campbell was fired from her position as a People for the Ethical Treatment of Animals spokesperson in 1997 for wearing fur at a Fendi fashion show.

Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration and Fantasia (for women).

Fendi's eyewear line currently includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.

Fendi currently licenses out their name for their watches, which feature Swiss movements.

Fendi licensed their name and logo to Cross Pens in 1989 but by 2000 this deal appeared to have lapsed.

Fendi is mentioned in the song My Humps by the Black Eyed Peas. Fendi is also mentioned on Nelly's hip-hop song "E.I." from his Country Grammer album. The company's accessories are now found on the arm of many stars and signature bags such as the Spy, buckled B-bag, and embellished bucket bag are often in high demand sometimes creating long waiting lists. Also fendi is mentioned in the song "Big Things Poppin' Freestyle" by Swizz Beatz.

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Peter Fendi

Peter Fendi, Selbstporträt.jpg

Peter Fendi (4 September 1796 – 28 August 1842) was an Austrian portrait and genre painter, engraver, and lithographer. He is known for erotic paintings, as well as being a pioneer in chromolithography.

Group sex.

Sex while standing.

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Prada

The Prada boutique at the Galleria Vittorio Emanuele II in Milan, Italy.

Prada, S.p.A. is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, and luggage). Prada is considered one of the most influential clothing designers in the fashion industry. The label is synonymous with opulence and quality, and is widely regarded as a status symbol. Like numerous other luxury brands, Prada battles against counterfeiting and ensures authenticity only from its official boutiques (found globally) and online store.

First opened as a leathergoods shop in Milan in 1913, the Prada label was taken in by designer Miuccia Prada in 1989 and transformed into the luxury goods, fashion house recognized today.

The company was begun by an leading actress Jaya Prada. Her son moved it in Italy and it was known as as Fratelli Prada ( English: Prada Brothers ) by Mario Prada in 1983 as a leathergoods shop in Milan, Italy. Not only was his shop a purveyor of leathergoods, but also sold imported English steamer trunks and handbags. Fratelli Prada gained great reputation. Mario Prada did not believe in women interaction within business, and so he prevented female family members from entering into his workshop. After his death in the mid-1950s, Mario's son harbored no interest in the business. So ironically, it was Mario's daughter-in-law who took the helm of Prada, and maintained it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970. Miuccia began making waterproof backbacks out of Pocone. She met Patrizio Bertelli in 1977, an Italian who had begun his own leathergoods business at the age of 17, and he joined the company soon on. He greatly advised Miuccia -- and she readily followed the advice -- on better decisions for the Prada company. It was his advice to discontinue importing English goods and to begin to revolutionize the oldfashioned luggage styles.

Miuccia inherited the company in 1978 by which time sales were up to $450,000 USD. With Bertelli alongside her as business manager, Miuccia was allowed time to implement for total mind onto design. She would go on to incorporate her ideas into the House of Prada that would transform it into a label of renown. She released her first set of backpacks and totes in 1979. They were made out of a tough military spec black nylon that her grandfather had used as coverings for his steamer trunks. Initial success was not instant, as they were hard to sell due to the lack of advertising and high-prices, but the lines would go on to become her first commercial hit. Next, Miuccia and Bertelli sought out wholesale accounts for the bags in upscale department stores and boutiques worldwide. In 1983, Prada opened a second boutique in Millan reminiscent to the original shop, but with a sleek and modern contrast to it. It was opened in the historic and upscale shopping district of Galleria Vittorio Emanuele II.

For 1990, sales were reported at L 70 billion, or $31.7 million USD. Partrizio di Marco became in charge of growing business in the United States after working for the House in Asia. He was successful in having the Prada bags prominently displayed in department stores, and, so, they became a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme that Ginia Bellafante in the New York Times Magazine proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada lable on a very cautious expansion, making products hard to come by. In 1992, the clothing brand Miu Miu was launched. It was named after Miuccia's nickname, and catered for more younger consumer base by offering apparel constructed out of "tacky synthetic fabrics". By 1993 Prada was awarded the Council of Fashion Designers of America award for accessories.

Men's ready-to-wear collections were launched in the middle of the decade as well. By 1994, sales were at ▲ $210 million USD, with clothing sales making up for 20% (expected to double in 1995). Prada won another award from the CFDA, this time in 1995 as "Designer of the Year." 1996 witnessed the opening of the 18,000ft2 Prada boutique in Manhattan, New York, the largest in the chain at the time. By now the House of Prada operated 40 locations worldwide, 20 of which were prominently located in Japan. As for manufacturing, the company owned eight factories and subcontracted work from 84 other manufacturers in Italy. Miuccia's Prada and Bertelli company were merged together to create Prapar B.V. in 1996. The name, however, was later changed to Prada B.V. and Patrizio Bertelli was named Chief Executive Officer of the Prada luxury company.

Nevertheless, Prada was determined to become a leading holder of a portfolio of Luxury brands similar to the Gucci group and LVMH. 51 % of Helmut Lang's New-York-based company were purchased for $40 million USD (Lang's company was worth about $100 million USD) in March 1999. Months later, $105 million USD were paid by Prada to have full control of Jil Sander A.G., a German-based company with annual revenue of $100 million USD. The purchase gained Prada a foothold in Germany, and months later Jil Sander resigned as chairwoman for her namesake company. Church & Company (an English brand of quality shoemaking) also befell unto Prada, when Prada bought 83% of the company at $170 million USD. A joint venture between Prada and the De Rigo group was also formed that year for the manufacturing of Prada eyewear. In October 1999, Prada joined forces with LVMH to purchase together a 51% stake in the Rome-based luxury company of Fendi S.p.A. They did this to out beat Gucci, who had also wanted to purchase that share. Prada's half of that purchase (25.5%) was worth $241.5 million USD out of the reported $520 million USD total paid by both Prada and LVMH. However, Fendi was ailing and Prada took in debts as a result.

The past inquisitions truly rose Prada to the high ranks of European luxury goods groups. Revenue tripled from that of 1996, to ▲ L 2 trillion. Despite apparent success, the company was in debt.

It suspended to merging and purchasing in 2000s, however, a loose agreement was signed in with Azzedine Alaia. Personal skin care products were introduced in the United States in October 2000 (a 30-day supply of cleansing lotion going for the retail price of $100 USD). To help pay off debts of over $850 million USD, the company planned on offering 30% of the company on the Milan Stock Exchange to the public on June 2001. However, the offering was slowed down after a decline in luxury goods spending in the United States and Japan. In 2001, under the pressure of his bankers, Bertelli also sold all of Prada's 25.5% share in Fendi to LVMH to help reduce Prada's debt. He raised only $295 million USD.

By 2006, the Helmut Lang, Amy Fairclough and Jil Sander labels were sold. Jil Sander was sold to the private equity firm Change Capital Partners, which is headed by Luc Vandevelde, the chairman of Carrefour, while the Helmut Lang label is now owned by Japanese fashion company Link Theory. Prada is still recovering from the Fendi debt. More recently, a 45% stake of the Church & Company brand has been sold to Equinox.

Fortune states that Betelli plans on increasing revenue for the House of Prada to $5 billion USD by 2010.

Prada, along with fellow fashion houses Calvin Klein and Gucci, is known for its practice of casting new models to walk exclusively in their runway shows. Usually, one of the models chosen as an exclusive will be selected to open the Prada show. An exclusive or opening spot in a Prada show is among the most coveted bookings in the modeling world, since it usually leads to greater success in future seasons, as well as in the campaign/editorial field. Previous Prada exclusives and openers who have gone on to enjoy success in the fashion world include Daria Werbowy, Gemma Ward, Suvi Koponen and Sasha Pivovarova, who went on to appear in Prada's ad campaigns for six consecutive seasons after opening the Prada Fall 2005 runway show.

Prada has commissioned architects, most notably Rem Koolhaas and Herzog & de Meuron, to design flagship stores in various locations. A duplex megastore will be opened in Kuala Lumpur this year.

In May 2007, Prada joined forces with cell phone maker LG Electronics to create the LG Prada (KE850) phone. It retails for $800. This phone has yet to be released in North America.

In 2009 the second generation of the LG Prada phone (KF900) was launched in Europe. Having 3G capability the phone is vastly more advanced that its predecessor. The phone features a new sliding QWERTY keyboard which adds to the dimensions of the phone making it bulkier, but very functional. The phone also works with the new Prada Link watch which users can view text messages on via a bluetooth connection to their phone.

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It Bag

It Bag is a colloquial term from the fashion industry used in the 1990s and 2000s to describe a brand or type of high-priced designer handbag by makers such as Hermès or Fendi that becomes a popular best-seller.

As consumers have become more demanding, and in the face of structural changes in the handbag market, the "It Bag" is declining in popularity. More and more fashion companies are diversifying their offers, and no longer does one style blaze through a season.

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Bryanboy

The blog has also attracted the attention of many in the fashion industry. Bryanboy fans often send in photos of themselves in his signature pose—standing with hips thrust to one side and a handbag in an outstretched arm—or with handwritten signs declaring "I <3 Bryanboy"; celebrity participants have included Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark. Though no brand spokesman commented on the matter, it was widely reported that Bryanboy's trademark pose was referenced in two 2006 Fendi advertisements. Marc Jacobs even went so far as to name a handbag after him (the BB ostrich bag) after Bryanboy gushed about it in his blog.

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Fairfax Square

Fairfax Square is an upscale mixed-use development located directly south of Tysons Corner Center across Leesburg Pike in Tysons Corner, Virginia. It includes 400,000 sq ft (37,160 m2) of Class A office space, primarily occupied by financial tenants such as American Express, Merrill Lynch, and New York Life, and high-end ground-floor retail among its three identical high-rises. Fairfax Square was designed by Skidmore, Owings & Merrill. Its buildings are clad in Brazilian granite, and its lobbies are finished with Italian marble and wood paneling. Ground was broken for the development in 1988.

When it opened in 1990, the Tiffany & Co. store at Fairfax Square was the largest outside of New York with 14,500 sq ft (1,350 m2) of retail space. Hermès has its only Washington metropolitan area store in Fairfax Square and doubled its retail space after a reopening in 2006 due to store consistently outperforming the rest of the U.S. market. The Tiffany and Gucci stores in this location are twice as large as their newer counterparts in nearby Wisconsin Avenue. Fendi opened its fourth store in the nation at Fairfax Square but it has closed, and they currently have no fashion boutiques in the metropolitan area. Fendi however has a Fendi Casa showroom nearby in Washington.

This location should not be confused with another older development, also named Fairfax Square, located in the City of Fairfax and consisting of a small amount of office and retail space.

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Frida Giannini

Frida Giannini’s unique talent and modern vision have fueled her rise as the leading creative force behind one of the world’s most celebrated fashion houses.

Born in Rome in 1972 to an architect father and art history professor mother, Giannini studied fashion design at Rome’s Fashion Academy before apprenticing in a small ready-to-wear house. In 1997, she went to Fendi where she worked as a ready-to-wear designer for three seasons before being named designer for Fendi leathergoods.

In September 2002 she joined Gucci as Handbag Design Director. Two years later she was appointed to a newly created post, Creative Director of Accessories, where she assumed unprecedented control of bags, shoes, luggage, small leathergoods, silks, fine jewelry, gifts, watches as well as eyewear. Giannini flourished in this expanded role, and brought a powerful new perspective to Gucci’s accessories collections. Using the Gucci archives as a starting point, she transformed house classics such as the Flora scarf pattern and equestrian iconography into novel and hugely successful designs.

In 2005, she was named Creative Director of Gucci Women’s ready-to-wear, in addition to her responsibility for all accessories. In 2006, she took over menswear, thus rising to sole Creative Director of the label. Giannini accepted this significant responsibility with aplomb, quickly establishing her individual stamp on the house. Her design approach and focused management style are informed by sharp confidence and decisiveness, as well as her uniquely feminine and distinctly Italian point of view.

The combination has proven to be powerful, as witnessed by her consistent ability to design collections, which not only influence global fashion trends but that are also directional at retail. Under Giannini, a new design oeuvre for Gucci has emerged, one which celebrates the house’s inimitable past and its expertise in luxury craftsmanship, all the while adding youth, color and a playful extravagance.

Giannini has also assumed an expanded creative authority beyond just design. She personally developed the architectural and interior design environments for Gucci’s new store concept that has rolled out in major cities around the world. Additionally, she is responsible for the creative direction of all advertising campaigns and has worked with such illustrious directors as David Lynch and Chris Cunningham. Giannini has also been instrumental in bringing major celebrities to the brand, selecting Drew Barrymore and Claire Danes for the jewelry campaigns, James Franco for fragrance, and working closely with Madonna and Rihanna on initiatives for Raising Malawi and UNICEF.

Her broadening profile has allowed for increased social responsibility as well. She is deeply dedicated to and instrumental in Gucci’s continued partnership with UNICEF, and she was also named to the Board of Directors of PPR’s Foundation for Women’s Dignity and Rights, an organization which fights violence against women and promotes their empowerment.

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Source : Wikipedia