Safeway

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Posted by pompos 02/27/2009 @ 15:39

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Safeway Inc.

Safeway headquarters in Pleasanton, California

Safeway Inc. (NYSE: SWY), a Fortune 500 company, is North America's third largest supermarket chain, with, as of December 29, 2007, 1743 stores located throughout the western and central United States and western Canada. It also operates some stores in the Mid-Atlantic region of the Eastern Seaboard. The company is headquartered in Pleasanton, California. Supermarket News ranked Safeway No. 4 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year estimated sales of $40.5 billion. Based on 2005 revenue, Safeway is the tenth-largest retailer in the United States.

The Safeway chain expanded further in a merger engineered by Charles Merrill of Merrill Lynch on July 1, 1926 of Safeway with 673 stores from Skaggs United Stores of Idaho and Skaggs Cash Stores of California. The merger immediately created the largest chain of grocery stores west of the Mississippi. Charles Merrill later left Merrill Lynch, for a period of time, to run Safeway in the 1930s. At the time of the merger, the company was headquartered in Reno, Nevada, but in 1929, Safeway relocated its headquarters to a former grocery warehouse in Oakland, California. Safeway headquarters moved into Emil Hegstrom's Mutual Creamery Building on East 14th Street and remained there until the move to Pleasanton.

Skaggs Stores (see Skaggs Companies) had its start in 1915, when Marion B. Skaggs purchased his father's grocery store in American Falls, Idaho, for $1,089. The chain, which operated as two separate businesses, Skaggs' Cash Stores and Skaggs United Stores, grew quickly, and Skaggs enlisted the help of his five brothers to help grow the network of stores, which reached 191 by 1920. On completion of the Skaggs/Safeway merger, M.B. Skaggs became the Chief Executive of the business. Skaggs retired from the Safeway board of directors in 1941.

Safeway, with financing supplied by Merrill Lynch, then began to aggressively acquire numerous regional grocery store chains in a rollup strategy. Early acquisitions included significant parts of Piggly Wiggly chain as part of the break up of that company by Merrill Lynch and Wall Street. Early acquisitions included H.G. Chaffee of Southern California (84 grocery stores), MacMarr (a California chain also assembled by Charles Merrill), owned by stores the Sanitary Grocery Company of Washington D.C. (including 49 Piggly Wiggly stores), Daniel Reeves of New York (498 grocery stores), National Grocery of New Jersey (84 grocery stores), the Arizona Grocery Company, and its subsidiary Pay'n Takkit Stores, Newway Stores in El Paso, Texas, Sun Grocery in Tulsa, Oklahoma, and Bird Stores of Kansas City (including 224 Piggly Wiggly stores). The company also acquired the 91 west coast Piggly Wiggly Pacific Company stores and the 174 stores of Piggly Wiggly Western States Company. Most acquired chains retained their own names until the mid 1930s. Hegstrom's a chain of Oakland, California stores controlled by Mutual Creamery owner Emil Hegstrom acquired by Safeway in the mid 1950's.

The number of stores peaked at 3,527 in 1931, when the numerous smaller grocery stores began being replaced with larger supermarket stores.

The company's New York operations were sold in 1961 to Finast.

International expansion was an early part of the Safeway's growth. The company expanded into Canada in 1929 through the acquisition of nine stores (which became Canada Safeway), into the United Kingdom in 1962 with the acquisition of the 11-store John Gardner Limited (which became Safeway plc), into Australia in 1963 with the acquisition of three Pratt Supermarkets (which became Safeway Australia, and into Germany in 1964 with the acquisition of two Big Bār Basar (Big Bear) stores. The company also had operations in Saudi Arabia and Kuwait in a licensing and management agreement with the Tamimi Group during the 1980s. In 1980, Safeway acquired the 31-store Jack the Slasher chain in Queensland, Australia, and in 1981 acquired 49% of Mexican retailer Casa Ley.

In 1947 the company's sales exceeded $1 billion for the first time. By 1951 total sales had reached nearly $1.5 billion. In 1952 the company adopted the now famous S logo.

In 1959, Safeway opened its first store in the new state of Alaska, being the first major food retailer to enter the market. In 1963 Safeway again opened stores in Hawaii, having exited this market in 1934.

Following a hostile takeover bid from corporate raiders Herbert and Robert Haft, the chain was acquired by Kohlberg Kravis Roberts (KKR) acting as a white knight in 1986. With the assistance of KKR, the company was taken private, and assumed tremendous debt. To pay off this debt, the company sold the West Germany and UK divisions (Safeway plc, which was absorbed by Morrisons in 2004), Dallas, Salt Lake City, El Paso, Oklahoma stores, and the Liquor Barn divisions in 1987, and the Kansas City, Little Rock, and Houston divisions in 1988. (The Houston division was bought by a management-led group and became AppleTree Markets.) Safeway's national presence was reduced to Northern California and several western states, plus the Washington, D.C. area. Safeway Australia was sold to the Australian-based Woolworths Limited in 1985. Altogether, nearly half the 2,200 stores in the chain were sold.

In Southern California, Safeway sold most of its stores to Vons in exchange for a 30% interest in the company. Safeway pulled out of established markets like Los Angeles and San Diego, and diminishing operations in Fresno, Modesto, Stockton, and Sacramento. Save-Mart purchased the few remaining Fresno stores in 1996.

In late 1987 Safeway acquired the Woodward's Food Floors, which operated in the western Canadian provinces of British Columbia and Alberta.

The company was taken public again in 1990.

In 2001, Safeway acquired the family-owned Genuardi's chain, which had/has locations in Pennsylvania, New Jersey, and Delaware. Safeway also created subsidiary "Blackhawk Network", a prepaid and payments network, a card-based financial solutions company, and a provider of third-party prepaid cards.

In October 2003, a strike was called by members of the United Food and Commercial Workers at Vons stores in Southern California. The strike (and concurrent lockout at Albertsons and Ralphs) lasted until the end of February 2004.

In November 2006, speculation rolled around as The Chicago Sun Times reported that Sears Holdings Corporation may buy Safeway.

Safeway had drug store operations, formed in 1962 under the Super S brand, which were sold in 1971. The company also made a number of attempts to repurpose older, smaller store sites, opening Food Barn, a discount grocery outlet, and Liquor Barn, a discount liquor outlet, in the 1970s. Safeway also trialled Town House in Washington D.C., small stores targeting apartment dwellers, and a gourmet store concept, Bon Appetit in San Francisco.

In 1969 Safeway formed a joint venture with Holly Farms Poultry Industries (now part of Tyson Foods) to open "Holly Farms Fried Chicken Take Home" in an effort to diversify into fast food restaurants and compete with Kentucky Fried Chicken. The first store opened in Colonial Heights, Virginia in August 1969.

Current members of the board of directors of the company are: Steven Burd, Janet Grove, Mohan Gyani, Paul Hazen, Robert MacDonnell, Douglas Mackenzie, Rebecca Stirn, William Tauscher, and Raymond Viault.

Safeway has a total of 1,521 stores in the United States and 222 stores in Canada, over 80% of which are located in Western states and provinces. The greatest concentration of Safeway branches is in California with 521 stores (including the 295 branded as Vons), followed by Washington State with 168 stores and Colorado with 122. In Canada, the greatest number of Safeway locations is in Alberta with 88 stores and British Columbia with 78 stores.

The company's most notable private label brands from the past are Lucerne, Empress, Scotch Buy, and Townhouse. Of these four brands only Lucerne remains in the United States; Lucerne and Empress remain in Canada.

Today, Safeway Select is the company's signature private label that offers an upscale range of products, a sub-label Primo Taglio is used for more upscale deli products and Lucerne remains as the main dairy line. In 2006, Safeway introduced a new line, with organically grown and processed line of products named O Organics. In late 2007, the Safeway Select: Signature line was renamed Signature Cafe.

On April 18, 2005, Safeway began a $100 million brand re-positioning campaign labeled "Ingredients for life." This was done in an attempt to differentiate itself from its competitors, and to increase brand involvement. Steve Burd described it as "branding the shopping experience".

The launch included a redesigned logo, a new slogan "Ingredients for life" alongside a four-panel life icon to be used throughout stores and advertising, and a web application called "FoodFlex" to improve consumer nutrition. Many locations are being converted to the "Lifestyle" format. The new look was designed by Michigan-based PPC Design. In addition to the "inviting decor with warm ambiance and subdued lighting", the move required heavy redesign of store layout, new employee uniforms, sushi and olive bars, and the addition of in-store Starbucks kiosks (with cupholders on grocery carts). The change also involved differentiating the company from competitors with promotions based on the company’s extensive loyalty card database. At the end of 2004 there were 142 "Lifestyle" format stores in the United States and Canada, with plans to open or remodel another 300 stores with this type of theme the following year. "Lifestyle format" stores have seen significantly higher average weekly sales than their other stores. By the end of 2006, shares were up proving that this rebranding campaign had a major impact on sale figures.

Safeway has fuel stations at some stores along with a club card discount. In July 2008 Safeway changed the fuel station discount, re-branding it the "Power Pump Rewards." The Power Pump Rewards program offers six, seven, ten, eleven, fifteen, or twenty cent per gallon discount on purchases totaling more than $100 (after club/coupon savings). Purchases of products such as alcohol, tobacco, pharmaceuticals and lottery tickets do not count towards the program.

The Safeway ATM Network is operated in Colorado, Oregon, Wyoming and Washington. There are typically two machines located near the front of each store. Cirrus, Plus, Star, and NYCE are on the network. The network was started in late 1998 in Denver and was expanded to Wyoming, Washington, and Oregon.

Exterior appearance of an early 21st century Safeway store in Sunnyvale, California.

A Safeway.com delivery truck, used for deliveries to people who buy their groceries online.

Safeway recently transitioned from regional control of their product assortments to national category management, known as the Safeway Category Optimization Process or SCOP. With all dry grocery corporate buying done from Safeway's Pleasanton offices, it is said it will increase representation of manufacturers by experienced sales professionals with extensive product and category knowledge. Corporate produce buying offices are located in Phoenix Arizona. This will mean consistency across the Safeway chain, meaning one could go into a store in Winnipeg or San Francisco and find the same products at the same price as all negotiation is now done at the corporate level.

Safeway Music is provided by In-Store Broadcasting Network, giving store personnel a variety of songs to play for shoppers. The satellite network also beams commercials and advertisements for Safeway products and brands that play intermittently with the music.

In Canada (and various other divisions in the past up until 2004), the "Bread song": Fats Domino's "I'm Walkin'" plays at 5 PM local time to remind the bakery staff to remove the fresh bread from the ovens and bring it to the floor for the Fresh French Bread at 5 campaign.

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Safeway Insurance Group

Safeway Insurance Group is a privately held insurance company, providing primarily automobile insurance. Safeway was founded in 1962 by William J. Parrillo and is currently headquartered in Westmont, Illinois. In addition to its headquarters, Safeway maintains field offices in each of the states it conducts business in.

Safeway currently conducts business in Alabama, Arizona, California, Florida (Safeway Property only), Georgia, Illinois, Louisiana, Mississippi and Texas.

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Safeway (UK)

A Safeway supermarket in Walworth, South East London, in 2003

Safeway was a chain of supermarkets and convenience stores in the United Kingdom. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index but it was acquired by Wm Morrison Supermarkets in March 2004: most of its 479 stores were rebranded as Morrisons, with some being sold off. The brand disappeared from the UK on 24 November 2005.

The Company was founded as James Gulliver Associates in 1977 by James Gulliver, a former Fine Fare Chief Executive, Alistair Grant, a marketing specialist and David Webster, a merchant banker.

The founders acquired two food businesses, Morgan Edwards, a business owning the Supervalu chain of foodstores, and Louis C. Edwards, a meat business in Manchester, integrated them and then, in 1980, adopted the name Argyll Foods after Gulliver's place of birth.

In 1981 the Company bought Oriel Foods, a food manufacturing and wholesaling business which the founders had briefly owned previously in the 1970's before they sold it to RCA Corporation and which owned Lo-Cost Discount Stores.

Also in 1981 the Company made a £91m hostile bid for Linfood Holdings, a wholesaling and retailing group which was substantially bigger than itself and owned Gateway Foodmarkets: however the bid was referred to the Monopolies Commission and did not proceed.

The Company went on to buy Allied Suppliers from Sir James Goldsmith in 1982: this brought with it the Presto, Liptons, Galbraith and Templetons chains. Presto Foodmarkets was the name of a chain of supermarkets established in the north of England and in Scotland in 1977: the name derives from the town in which the first store was opened: Prestonpans.

In 1984 Argyll acquired the Thornaby-based Amos Hinton plc which operated 55 supermarkets under the Hintons name in the North East of England, Cumbria and Yorkshire.

In 1985 Presto became Argyll's principal fascia for all larger stores as well as smaller stores in the North of England and Scotland. The Lo-Cost banner was used in the rest of England and in Wales on the smaller stores: a new Presto logo was launched and plans made for new Presto regional distribution centres in Bristol, Wakefield, Bathgate and Welwyn Garden City.

Argyll and Safeway UK merged in 1987 when Safeway Inc.'s United Kingdom subsidiary, Safeway Food Stores as it was then known, was put up for sale. Argyll eventually secured it for the sum of £681m, with £600m raised through a rights issue that was three times over-subscribed. The merger of Argyll and Safeway was hailed by commentators as one of the most successfully integrated retail combinations in the UK, bringing together Argyll's experienced management team with a strong but somewhat under-developed retail brand. The acquisition brought with it 133 UK stores of Safeway, Inc. the first of which had been opened in 1962.

Argyll then began converting the larger Presto superstores to the Safeway fascia. The Presto name continued in the North East of England and Scotland for several years and even enjoyed a brief revival in the early 1990s when several new Presto stores began to open and a range of Presto own-label products was introduced. The last new Presto stores opened in 1995. The revival was short lived as, in 1995, many smaller Presto stores were sold to a consortium of Spar retailers.

Over the next few years competitive pressures intensified. Pre-tax profits fell by 13% during the year ended 30 April 1994, prompting a wide-ranging strategic review known as "Safeway 2000", led by the then Chief executive, Colin Smith, with assistance from McKinsey Consulting. This involved the sale of the Lo-Cost discount operation and the re-design of the Safeway stores to appeal to the family shopper.

In July 1996 Argyll conducted a share buy-back and then renamed itself Safeway plc.

During 1997 several Presto stores were converted to Safeway and by the Spring of 1998 the final Presto stores were either converted or closed down. All stores traded simply as Safeway, regardless of size, in contrast to rivals such as Tesco, where different sized stores are branded as Tesco Express, Tesco Metro, etc.

David Webster, who had taken over as chairman in 1997 after Alistair Grant's retirement, decided to open merger talks with Asda. These talks were called off after a few weeks following a leak to a Sunday newspaper, and then briefly revived in the early months of 1998 before breaking down again. The outcome, if the negotiations had been successful, would probably have been the disappearance of the Safeway name and the emergence of a stronger Asda, still focussing on discount prices but with a bigger volume to support it. This might have achieved a more secure future for Safeway than continuing the struggle to keep up with Tesco and Sainsbury's.

Safeway was the first of the large supermarket groups to introduce a loyalty card, which it launched in 1998 and called ABC (Added Bonus Card). As this was initially only introduced into selected stores on a trial basis, however, Tesco is able to claim the title for the first nationwide introduction of a loyalty Card, with Clubcard.

By the early months of 1999 Safeway was coming under renewed criticism from investors. Its shares had under-performed the food sector over the previous five years; it had been pushed back into fourth position by Asda and it did not have enough stores of adequate size to offer a comprehensive non-food range.

In July, Safeway announced the appointment a new chief executive, Carlos Criado-Perez, who had held senior posts in Wal-Mart's international division.

The problem was how to distinguish Safeway from Tesco and Sainsbury's, and how to minimise its scale disadvantage. According to estimates made by the Competition Commission, Tesco was able to negotiate significantly lower prices from its suppliers than Safeway – averaging about 3 per cent on big-selling branded items.

Criado-Perez's response was to introduce selective deep discounting, the so-called high/low pricing formula, which was later branded as 'substantially discredited' by Morrisons management, making deep price cuts on a limited set of products for a limited period. Criado-Perez also abandoned Safeway's loyalty card, arguing that these cards were no longer an effective marketing tool. This project was branded 'New Safeway'.

The new approach to pricing was one of the four pillars of Safeway's strategy, the others being "Best for Fresh Foods", "Best for Customer Service", and "Best for Product Availability". Criado-Perez envisaged a five-year programme of developing the stores along these lines, to be completed by 2004.

In 2002, Safeway was the fourth largest supermarket chain by sales in the UK. However, it was growing more slowly than other large UK chains and this was reflected in a share price below the values of the group's assets, leading to the various takeover rumours that circulated during 2002, indicating the City was unconvinced with the Criado-Perez strategy.

On January 9, 2003, the much smaller Wm Morrison Supermarkets - with 119 stores largely based in the North of England - made a surprise offer to purchase the chain, offering 1.32 new Morrison shares for each Safeway share, with the cooperation of the Safeway board. However, this served only to start a stampede of other potential buyers. J Sainsbury plc, ASDA, KKR (the company which sold Safeway to Argyll in 1986), Trackdean Investments Limited (controlled by Philip Green, owner of BHS and Arcadia), and Tesco all said they were considering making offers.

They were all asked to make submissions to the Office of Fair Trading (OFT) for approval under the Fair Trading Act 1973. On January 23 Safeway's board dropped its recommendation of the Morrisons offer. Kohlberg Kravis Roberts later dropped its proposal. On March 19 the remaining proposals except for Trackdean's (which was said to raise no competition issues) were referred to the Competition Commission by the Trade and Industry Secretary, Patricia Hewitt. The report of the Competition Commission was made public on September 26. A takeover of Safeway by Sainsbury, ASDA or Tesco was "expected to operate against the public interest, and should be prohibited". However, a takeover by Morrisons was held to be acceptable on the condition that 53 stores of the combined operation be sold, due to local competition issues. Patricia Hewitt accepted these recommendations.

Philip Green announced on 30 October that he was not proceeding with a takeover bid, on the basis that it was not clear whether approval could be obtained to sell off individual stores to other chains. On 15 December, Morrisons, the only remaining bidder, made a new offer of 1 Morrisons share plus 60 pence for each Safeway share, again with the cooperation of the Safeway board. On 11 February 2004 shareholders of both Wm Morrison and Safeway voted to approve the merger of the two companies, subject to the result of two High Court rulings later in the month.

The acquisition quickly ran into difficulties caused in part by the outgoing management of Safeway changing their accounting systems just six weeks before the transaction was completed. The result was a series of profit warnings being issued by Morrisons, poor financial results and a need to revert to manual systems.

The programme of store conversions from Safeway to Morrisons was the largest of its kind in British retail history, focusing initially on the retained stores which were freehold, over 25,000 sq ft (2,300 m2) with separate car parks. Within a few weeks, Safeway carrier bags were replaced by those of Morrisons and the new owner's own-brand products began to appear in Safeway stores.

Originally 52 stores were to be compulsorily divested after the takeover, but this was reduced to 50 after one Safeway store in Sunderland was burned down and the lease ended on another in Leeds city centre. John Lewis Partnership purchased 19 to be part of its Waitrose chain, while Sainsbury's purchased a further 14, and Tesco bought 10 in October 2004.

Unlike other operators, most notably Tesco and Sainsbury's, Morrisons had chosen not to move into the convenience store sector. Further to this policy decision, it was announced in late 2004 that the 114 smaller 'Safeway Compact' stores were to be sold off to rival supermarket chain Somerfield in a two- part deal worth £260.2 million in total.

In Northern Ireland Morrisons sold Safeway stores to ASDA. This included a store in Bangor which actually opened after the Morrisons takeover.

Morrisons continued to sell and close stores not covered by the Competition Commission ruling, which it felt did not fit with the scale and layout of its Market Street format. In total, 254 stores were sold off by October 2006, which left the chain with 367 stores by November 2006. In all, 72 stores were sold that were neither part of the original Competition Commission ruling or part of the Safeway Compact portfolio.

One of the largest single purchases in 2005 was that of five stores by Waitrose. On 18 July 2006, a further six stores from the 'Rump' format were sold to Waitrose, including the former Safeway store in Hexham, Northumberland, which became the most northerly Waitrose branch in England.

In May 2005, Morrisons announced the termination of Safeway's joint venture convenience store/petrol station format with BP. Under the deal, the premises were split 50/50 between the two companies. Five sites were subsequently sold on to BP, while Morrisons sold the rest of its sites to Somerfield and Tesco, which both maintain a presence in this market sector.

Morrisons also sold Safeway's Channel Islands stores, in Guernsey and Jersey, to CI Traders. On the Isle of Man, the Douglas store was sold to Shoprite and the Ramsey store was sold to the Co-op. The Gibraltar store was originally marketed for sale, but has now been converted under the 'Rump' format. In November 2006, plans were submitted for the extension and redevelopment of the store in order to introduce the full Morrisons format.

In September 2005 the Company announced the closure of former Safeway depots in Kent, Bristol and Warrington with the loss of 2,500 jobs. The Kent depot has since been sold to upmarket rival Waitrose, whilst Warrington was apparently sold to frozen food rival Iceland. Part of the Bristol depot has been sold off to Gist.

The store conversion process was completed on 24 November 2005 when the Safeway fascia disappeared from the UK.

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Safeway (Australia)

Melbourne's first newly branded Woolworths supermarket in Chadstone, Victoria.[3]

Safeway is the trading name used by Woolworths Limited until 2008 for its supermarkets in Victoria, Australia. Elsewhere in Australia the trading name was simply Woolworths supermarkets. In August 2008, Woolworths announced it would be discontinuing the Safeway name, rebranding Victorian stores as Woolworths.

The American company Safeway Inc. entered the Australian grocery market in 1963 with the purchase of three Pratt's supermarkets. Bill Pratt had taken over the Pratt's supermarket in Frankston, Victoria in 1946, and he was a pioneer of self-service and supermarkets in the 1950s. Pratt caught the eye of the Safeway company. Bill Pratt took the helm of Safeway's Australian operations in 1967.

The subsidiary Safeway Australia was created, and by 1985 the chain had grown to 126 supermarkets trading under the Safeway banner across Victoria, New South Wales, and Queensland. Safeway's stores in New South Wales were named "Red S" because Safeway infringed the registered trademark of another supermarket called "Saveway". The distribution centre located in Wellington Road, Mulgrave, Victoria, formerly housed Safeway's head office.

In 1985 Australia's second largest supermarket operator, Woolworths Limited, successfully acquired the Safeway, Inc., Australian interests. In the agreement, Woolworths Limited acquired all of the Safeway stores and the naming rights in exchange for a 19.99% interest in Woolworths Limited (which has since been sold). This transaction pushed the group’s grocery market share above Coles, giving Woolworths Limited the title of Australia’s largest supermarket operator (which it still holds to this day).

The Safeway stores in New South Wales and Queensland were re-named as Woolworths Supermarkets. However, the Safeway stores in Victoria retained their name, and all Victorian Woolworths stores were transferred to the Safeway banner. Mr. J.W.R. Pratt, the Chairman and Managing Director of Australian Safeway Stores and Mr. P.A. Magowan, the Chairman and Chief Executive Officer of Safeway Stores Inc (USA) were also appointed to the Woolworths Board of Directors.

In 1987, Woolworths and Safeway Supermarkets launched “The Fresh Food People” campaign, adopting a uniform company logo and a marketing strategy, which are still in use today 20 years later.

From Woolworths' takeover of Australian Safeway in 1985 until 2008 Safeway remained as the brand name used by Woolworths Supermarkets in Victoria (aside from two in Mildura) as well as the border town of Albury in NSW. During the 1980s and 1990s the Mildura stores moved from Woolworths to Safeway and back again, while the Karingal Woolworths store remained so until the late 1990s. The brand also followed Woolworths Supermarkets' progression into liquor trading as Safeway Liquor, and into petrol trading as Caltex Safeway.

Despite displaying Safeway above the doors, stores contain Woolworths branded private label products.

As of 2008 there were 189 Safeway-branded supermarkets in Victoria.

On 22 August 2008, Woolworths announced it was launching a new identity for all its supermarkets and plans to replace the Safeway brand in Victoria, in order to unite all of its supermarkets under one common brand 'Woolworths'. The logo, which had been in use for 21 years, was replaced with a brand image with a new green tinted icon representing the 'W' in Woolworths with the addition of a stylised leaf to suggest fresh produce. It is also reminiscent of a 1970s Woolworths logo. However, the company's slogan, "The Fresh Food People", which is known throughout Australia, remains as a key part of the new logo.

Woolworths indicated that Safeway supermarkets at Camberwell and Preston would be among the first to be re-branded. However, a newly constructed supermarket at Chadstone Shopping Centre became the first Safeway to be rebranded as a Woolworths prior to opening. The Chadstone supermarket opened on October 29 2008. The company said it could take up to five years to rebrand all Safeway stores to the Woolworths names.

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Source : Wikipedia