Warner Bros.

Warner Bros.

Warner Bros. Entertainment, Inc. (also known as Warner Bros. Pictures, or simply Warner Bros.—the shortened form of the former official (and sometimes still used) formal corporate name: Warner Brothers) is one of the world's largest producers of film and television entertainment.

It is a subsidiary of Time Warner, with its headquarters in Burbank, California and New York City. Warner Bros. has several subsidiary companies, including Warner Bros. Studios, Warner Bros. Pictures, Warner Bros. Interactive Entertainment, Warner Bros. Television, Warner Bros. Animation, Warner Home Video, TheWB.com and DC Comics. Warner owns half of The CW Television Network.

Founded in 1918 by Jewish immigrants from Poland, Warner Bros. is the third-oldest American movie studio in continuous operation, after Paramount Pictures, founded in 1912 as Famous Players, and Universal Studios, also founded in 1912.

The corporate name honors the four founding Warner brothers (born Wanskolaser), Harry (born Hirsz), Albert (born Aaron), Sam (Szmul), and Jack (born Itzhak), Jews who emigrated from Poland, Russian Empire to Ontario, Canada. The three elder brothers began in the exhibition business, having acquired a movie projector with which they showed films in the mining towns of Pennsylvania and Ohio. They opened their first theater, the Cascade, in New Castle, Pennsylvania in 1903 (the original theater is still standing, and is being renovated as the centerpiece of the ongoing downtown revitalization in New Castle, hoping to attract tourists). In 1904, the Warners founded the Pittsburgh-based Duquesne Amusement & Supply Company (the precursor to "Warner Brothers Pictures" ) to distribute films.

Within a few years this led to the distribution of pictures across a four-state area. In 1912, Harry Warner hired an auditor named Paul Ashley Chase. By the time of World War I they had begun producing films, and in 1918 the brothers opened the Warner Bros. studio on Sunset Boulevard in Hollywood. Sam and Jack Warner produced the pictures, while Harry and Albert Warner and their auditor and now controller Chase handled finance and distribution in New York City. On April 4, 1923, with help from a loan given to Harry Warner by his banker Motley Flint, they formally incorporated as Warner Brothers Pictures, Incorporated.

The first important deal for the company was the acquisition of the rights to Avery Hopwood's 1919 Broadway play, The Gold Diggers from theatrical impresario David Belasco. However, what really put Warner Bros. on the Hollywood map was a dog, Rin Tin Tin, brought from France after World War I by an American soldier. Rin Tin Tin debuted in the short Where the North Begins. The short was so successful Jack Warner agreed to sign the dog to star in more short films for $1,000 per week. Rin Tin Tin became the top star at the studio. Jack Warner nicknamed him "The Mortgage Lifter" and the success boosted Darryl F. Zanuck's career. Zanuck eventually became a top producer for the studio and between 1928 and 1933 served as Jack Warner's right-hand man and executive producer, with responsibilities including the day-to-day production of films. More success came after Ernst Lubitsch was hired as head director; Harry Rapf left the studio and accepted an offer to work at MGM. Lubitsch's film The Marriage Circle was the studio's most successful film of 1924, and was on The New York Times best list for the year.

Despite the success of Rin Tin Tin and Lubitsch, Warners was still unable to achieve star power. As a result, Sam and Jack decided to offer Broadway actor John Barrymore the lead role in Beau Brummell. The film was so successful, Harry Warner agreed to sign Barrymore to a generous long-term contract; like The Marriage Circle, Beau Brummell was named one of the ten best films of the year by The New York Times. By the end of 1924, Warner Bros. was arguably the most successful independent studio in Hollywood, but it still competed with "The Big Three" Studios (First National, Paramount, and MGM). As a result, Harry Warner — while speaking at a convention of 1,500 independent exhibitors in Milwaukee, Wisconsin — was able to convince the filmmakers to spend $500,000 in newspaper advertising, and Harry saw this as an opportunity to finally be able to establish theaters in big cities like New York and Los Angeles.

As the studio prospered, it gained backing from Wall Street, and in 1924 Goldman Sachs arranged a major loan. With this new money, the Warners bought the pioneer Vitagraph Company which had a nation-wide distribution system. In 1925, Warners also experimented in radio, establishing a successful radio station, KFWB Los Angeles.

Warner Bros. was a pioneer of films with synchronized sound (then known as "talking pictures" or "talkies"). In 1925, at the urging of Sam, the Warners agreed to expand their operations by adding this feature to their productions. Harry, however, opposed it, famously wondering, "Who the hell wants to hear actors talk?" By February 1926, the studio suffered a reported net loss of $333,413.

After a long period of refusing to accept Sam's request for sound, Harry now agreed to accept Sam's demands, as long as studio's usage of synchronized sound was for background music purposes only. The Warners then signed a contract with the sound engineer company Western Electric and established Vitaphone. In 1926, Vitaphone began making films with music and effects tracks, most notably, in the feature Don Juan starring John Barrymore. The film was silent, but it featured a large number of Vitaphone shorts at the beginning. To hype Don Juan's release, Harry Warner also acquired the large Piccadilly Theater in Manhattan, New York and renamed it the Warner Theater.

Don Juan premiered at the Warner Theater in New York on August 6, 1926. Throughout the early history of film distribution, theater owners hired orchestras to attend film showings and provide soundtracks. Through Vitaphone, however, Warner Bros. produced eight Vitaphone shorts (which aired at the beginning of every showing of Don Juan across the country) in 1926, and got many film production companies to question the necessity. While Don Juan was a success at the box office, it did not earn back its production cost and Lubsitch left Warner for MGM. By April 1927, the Big Five studios (First National, Paramount, MGM, Universal, and Producers Distributing) had put the Warner brothers in financial ruin, and Western Electric renewed Warner's Vitaphone contract with terms that allowed other film companies to test sound.

As a result of the financial problems the studio was having, Warners took the next step and released The Jazz Singer starring Al Jolson. This movie, which has very little sound dialog but does feature sound segments of Jolson singing, was a sensation. It signaled the beginning of the era of "talking pictures" and the twilight of the silent era. However, as Sam died, the brothers were at his funeral and could not attend the premiere. Jack became sole head of production. Sam's death also had a great effect on Jack's emotional state, as Sam was arguably Jack's inspiration and favorite brother. In the years to come, Jack ran the studio with an iron fist. Firing of studio employees soon became his trademark. Among those whom Jack fired were Rin Tin Tin (in 1929) and Douglas Fairbanks, Jr. -- who had served as First National's top star since the brothers acquired the studio in 1928 -- in 1933.

Thanks to the success of The Jazz Singer, the studio was suddenly flush with cash. Jolson's next film for the company, The Singing Fool was also a success. With the success of these first talkies (The Jazz Singer, Lights of New York, The Singing Fool, and The Terror), Warner Bros. became one of the top studios in Hollywood and the brothers were now able to move out from the Poverty Row section of Hollywood and acquire a big studio in Burbank, California. They were also able to expand studio operations by acquiring the Stanley Corporation, a major theater chain. This gave them a share in rival First National Pictures, of which Stanley owned one-third. In a bidding war with William Fox, Warners bought more First National shares on September 13, 1928; Jack Warner also appointed producer Darryl Zanuck as the studio's manager of First National Pictures.

In 1929, Warners also bought the St. Louis-based theater chain Skouras Brothers. Following this take-over, Spyros Skouras, the driving force of the chain, became general manager of the Warner Brothers Theater Circuit in America. He worked successfully in that post for two years and managed to eliminate the losses and eventually even increase the profits. This was a welcome gain given the financial hardships occasioned by the Great Depression.

In addition, Harry Warner was also able to acquire a string of music publishers and form Warner Bros. Music. Despite failing to also purchase Brunswick Records, Harry was still able to obtain a string of radio companies, foreign sound patents, and even a lithograph company. After establishing Warner Bros. Music, Harry appointed his son, Lewis, to serve as the company's head manager.

In 1929, Harry was also able to produce an adaptation of a Cole Porter musical titled Fifty Million Frenchmen. Through First National, the studio's profit increased substantially. After the success of the studio's 1929 First National film "Noah's Ark", Harry also agreed to make Michael Curtiz a major director at the Burbank studio. Mort Blumenstock, a First National screenwriter, became a top writer at the brothers' New York headquarters.

In the latter part of 1929, Jack Warner hired sixty-one year old actor George Arliss to star in Disraeli, which was a surprise success. Arliss won an Academy Award for Best Actor and went on to star in nine more movies with the studio. In 1930, Harry acquired more theaters in Atlantic City, despite the beginning of the Great Depression. In July 1930, the studio's banker, Motley Flint, was murdered by a disgruntled investor in another company.

By 1931, however, the studio began to feel the effects of the Depression as the general public became unable to afford the price of a movie ticket. In 1931, the studio reportedly suffered a net loss of $8 million, and an additional $14 million the following year. In 1931, Warner Bros. Music head Lewis Warner died from an infection.

Around that time, Warner Bros. head producer Darryl Zanuck hired screenwriter Wilson Mizner. While at the studio, Mizner had hardly any respect for authority and found it difficult to work with studio boss Jack Warner, but nevertheless became a valuable asset. As time went by, Warner became more tolerant of Mizner and helped invest in Mizner's Brown Derby restaurant. On April 3, 1933, Mizner died from a heart attack.

In 1928, the Warner Bros. released Lights of New York, the first all-talking feature. Due to its success, the movie industry converted entirely to sound almost overnight. By the end of 1929, all the major studios were exclusively making sound films. In 1929, National Pictures released their first film with Warner Bros., Noah's Ark. Despite its expensive budget, Noah's Ark was profitable. In 1929, the Warners released "On with the Show", the first all-color all-talking feature. This was followed by Gold Diggers of Broadway which was so popular it played in theatres until 1939. The success of these two color pictures caused a color revolution (just as the first all-talkie had created one for talkies). Warner Bros. released a large number of color films in 1929-1931, including The Show of Shows (1929), Sally (1929), Bright Lights (1930), Golden Dawn (1930), Hold Everything (1930), Song of the Flame (1930), Song of the West (1930), The Life of the Party (1930), Sweet Kitty Bellairs (1930), Under A Texas Moon (1930), The Bride of the Regiment (1930), Viennese Nights (1931), Woman Hungry (1931), Kiss Me Again (1931), Fifty Million Frenchmen (1931), and Manhattan Parade (1932). In addition to these, scores of features were released with Technicolor sequences as well as a numerous variety of short subjects. The majority of these color films were musicals.

Three years later, the audience had grown so tired of musicals, the studio was forced to cut the musical numbers of many of the productions and advertise them as straight comedies. The public had begun to associate musicals with color and thus the movie studios began to abandon its use. Warner Bros. had a contract with Technicolor to produce two more pictures in that process. As a result, the first mysteries in color were produced and released by the studio: Doctor X (1932) and Mystery of the Wax Museum (1933). In the latter part of 1931, Harry Warner rented the Teddington Studios in London, England. The studio focused on making films for the London market, and Irving Asher was appointed as the studio's head producer. In 1934, Harry Warner officially purchased the Teddington Studios.

In February 1933, however, Warner Bros. produced 42nd Street, a very successful musical that saved the company from bankruptcy. In the wake of 42nd Street's success, the studio produced further profitable musicals. These starred Ruby Keeler and Dick Powell and were mostly directed by Busby Berkeley. In 1935, the revival suffered a major blow when Berkeley was arrested after killing three people while driving drunk. By the end of the year, people again tired of Warner Bros. musicals, and the studio — after the huge profits made by the 1935 film Captain Blood — shifted its focus on producing Errol Flynn swashbucklers.

With the collapse of the market for musicals, Warner Bros., under production head Darryl F. Zanuck, turned to more realistic and gritty storylines, "'torn from the headlines" pictures some said glorified gangsters; Warners soon became known as a "gangster studio". The studio's first gangster film, Little Caesar, was a great box office success and Edward G. Robinson was a star in many of the subsequent wave of Warner gangster films. The studio's next gangster film, The Public Enemy, made James Cagney arguably the studio's new top star, and the Warners were now convinced to make more gangster films.

Another gangster film the studio produced was the critically acclaimed I Am a Fugitive from a Chain Gang, based on a true story and starring Paul Muni. In addition to Cagney and Robinson, Muni was also given a big push as one the studio's top gangster stars after appearing in the successful film, which got audiences to question the legal system in the United States. By January 1933, the film's protagonist Robert Elliot Burns — who was still imprisoned in New Jersey — and a number of different chain gang prisoners nationwide in the United States were able to appeal and were released. In January 1933, Georgia chain gang warden J Harold Hardy — who was also made into a character in the film — sued the studio for displaying "vicious, brutual and false attacks" against him in the film. After appearing in the film The Man Who Played God, Bette Davis became a top star for the studio.

In 1933, relief for the studio came after Franklin D. Roosevelt became president and was able to stimulate the economy with the New Deal; because of this economic rebound, Warner Bros. again became profitable. The same year, long time head producer Darryl F. Zanuck quit. One reason was Harry Warner's relationship with Zanuck had become strained after Harry strongly opposed allowing Zanuck's film Baby Face to step outside Hays Code boundaries. Also, the studio reduced Zanuck's salary as a result of the losses as a result of the Great Depression, and Harry continued to refuse to restore it in the wake of the New Deal's rebound. Zanuck resigned and established his own company. In the wake of Zanuck's resignation, Harry Warner agreed to again raise the salary for studio employees.

In 1933, Warner was able to bring newspaper tycoon William Randolph Hearst's Cosmopolitan films into the Warner Bros. fold. Hearst had previously been signed with MGM, but ended the relationship after a dispute with the company's head producer Irving Thalberg over the treatment of Marion Davies; Davies was a longtime mistress of Hearst and was struggling for box office success. Through his partnership with Hearst, Warner was able to sign Davies to a studio contract. Hearst's company and Davies' films, however, could not increase the studio's profits.

In 1934, the studio lost over $2.5 million, of which $500,000 was the result of a fire at the Burbank studio at the end of 1934, destroying twenty years worth of early Vitagraph, Warner Bros., and First National films. The following year, Hearst's film adaption of William Shakespeare's A Midsummer Night's Dream failed at the box office and the studio's net loss increased. During this time, Warner Bros. President Harry Warner and six other movie studio figures were indicted of conspiracy to violate the Sherman Antitrust Act, through an attempt to gain a monopoly over theaters in the St Louis area. In 1935, Harry was put on trial; after a mistrial, Harry sold the company's movie theaters, at least for a short time, and the case was never reopened. 1935 also saw the studio rebound with a net profit of $674,158.00.

By 1936, contracts of musical and silent stars were not renewed and new talent, tough-talking, working-class types, were hired who more suitably fit in with these sort of pictures. Stars such as Dorothy Mackaill, Bebe Daniels, Frank Fay, Winnie Lightner, Bernice Claire, Alexander Gray, Alice White, and Jack Mulhall that had characterized the urban, modern, and sophisticated attitude of the 1920s gave way to stars such James Cagney, Joan Blondell, Edward G. Robinson, Warren William, and Barbara Stanwyck who would be more acceptable to the common man. The studio was one of the most prolific producers of Pre-Code pictures and had a lot of trouble with the censors once they started clamping down on what they considered indecency (around 1934). As a result, Warner Bros. turned out a number of historical pictures from around 1935 in order to avoid confrontations with the Breen office. In 1936, following the success of The Petrified Forest, Jack Warner also signed Humphrey Bogart to a studio contract. Warner, however, did not think Bogart was star material, and decided to only cast Bogart in infrequent roles as a villain opposite either James Cagney or Edward Robinson over the next five years.

After Hal B. Wallis succeeded Zanuck in 1933 and the Hays Code began to be enforced in 1935, the studio was forced to abandon this realistic approach in order to produce more moralistic, idealized pictures. The studio naturally turned to historical dramas which would not cause any problems with the censors. Other offerings included melodramas (or "women's pictures"), swashbucklers, and adaptations of best-sellers, with stars like Bette Davis, Olivia de Havilland, Paul Muni, and Errol Flynn. In 1936, Bette Davis, by now arguably the studio's top star, was unhappy with the roles Warner was giving her. She fled to England and tried to break her contract with Warners. Davis lost the lawsuit and soon returned to America. Although many of the studio's employees had problems with Jack Warner, they considered Albert and Harry fair.

In 1935, Cagney sued Jack Warner for breach of contract. Cagney claimed Warner had forced him to star in more films than his contract required. Cagney eventually dropped his lawsuit after a cash settlement. Nevertheless, Cagney left the studio to establish an independent film company, Grand National Films, with his brother Bill. The Cagneys, however, were not able to get good financing for their productions and ran out of money after their third film. Cagney then agreed to return to Warner Bros., after Jack Warner agreed to a contract guaranteeing Cagney would be treated to his own terms. After the success of Yankee Doodle Dandy at the box office, Cagney again questioned if the studio would meet his salary demand and again quit to form his own film production and distribution company with his brother Bill.

Another employee with whom Warner had troubles was studio producer Bryan Foy. In 1936, Wallis hired Foy as a producer for the studio's low budget B-films. Foy was able to garnish arguably more profits than any other B-film producer at the time. During Foy's time at the studio, however, Warner fired him seven different times.

During 1936, the studio's film The Story of Louis Pasteur proved a box office success and Paul Muni, the film's star, won the Oscar for Best Actor in March 1937. The studio's 1937 film The Life of Emile Zola gave the studio its first Best Picture Oscar.

In 1937, the studio hired Midwestern radio announcer Ronald Reagan. Although Reagan was initially a small-time B-film actor, Warners were impressed by his performance in the final scene of Knute Rockne, All American, and agreed to pair him with Errol Flynn in their film Santa Fe Trail (1940). Reagan then returned to B-films. After his performance in the studio's 1942 Kings Row, Warner decided to make Reagan a top star and signed him to a new contract, tripling his salary.

In 1936, Harry Warner's daughter Doris read a copy of Margaret Mitchell's Gone with the Wind and was interested in making a film adaptation. Doris then offered Mitchell $50,000 for the book's screen rights. Jack, however, refused to allow the deal to take place, realizing it would be an expensive production.

Another studio actor who proved to be a problem for Jack Warner was George Raft. Warner had signed Raft in 1939, hoping he could substitute in gangster pictures when either Robinson or Cagney were on suspension. Raft had difficulty working with Bogart and refused to co-star in any film with him. Eventually, Jack Warner agreed to release Raft from his contract. Following Raft's depature, the studio gave Bogart the role of Roy Earl in the 1941 film High Sierra, which helped establish him as one of the studio's top stars; following High Sierra, Bogart was also given a role in John Huston's successful 1941 remake of the studio's 1931 failure, The Maltese Falcon.

Warner's cartoon unit had its roots in the independent Harman and Ising studio. From 1930 to 1933, Disney alumni Hugh Harman and Rudolf Ising produced a series of musical cartoons for Leon Schlesinger, who sold the shorts to Warner. Harman and Ising introduced their character Bosko in the first Looney Tunes cartoon, Sinkin' in the Bathtub, and created a sister series, Merrie Melodies, in 1931.

Harman and Ising broke away from Schlesinger in 1933 due to a contractual dispute, taking Bosko with them. As a result, Schlesinger started his own studio, Leon Schlesinger Productions, which continued with Merrie Melodies while starting production on Looney Tunes starring Buddy, a Bosko clone. By the end of the decade, a new Schlesinger production team, including directors Friz Freleng, Tex Avery, Robert Clampett, and Chuck Jones was formed. Schlesinger's staff developed a fast-paced, irreverent style that made their cartoons immensely popular world-wide.

In 1936, Avery directing a string of cartoons, starring Porky Pig, which established the character as the studio's first bona fide star. In addition to Porky Pig, Warner Bros. cartoon characters Daffy Duck (who debuted in the 1937 short Porky's Duck Hunt) and Bugs Bunny (who debuted in the 1940 short A Wild Hare) also achieved star power. By 1942, the Schlesinger studio had surpassed Walt Disney Studios as the most successful producer of animated shorts in the United States.

Jack Warner eventually bought Schlesinger's cartoon unit in 1944, and in subsequent decades characters such as Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester, and Porky Pig became central to the company's image. Bugs in particular remains a mascot to Warner Bros.' various divisions and Six Flags (which Time Warner previously owned). The studio's 1947 cartoon Tweetie Pie, the first pairing of Sylvester and Tweety, was a phenomenal success, and Tweety would always be paired with Sylvester from that point as a result, because the duo carried a high amount of star power.

Prior to the United States entering World War II, Harry Warner produced the successful anti-German film The Life of Emile Zola. After that, Harry supervised the production of several more anti-German films, including Confessions of a Nazi Spy (1939), The Sea Hawk (which mirrored King Phillip II as an equivalent to Hitler), Sergeant York, and You're In The Army Now. After the United States officially entered World War II, Harry Warner decided to focus on producing war films. Also, one-fourth of the studio's employees, including Jack Warner and his son Jack Jr., were drafted.

Among the films the studio made during the war were Casablanca, Now, Voyager, Yankee Doodle Dandy, This Is the Army, and the controversial film Mission to Moscow. At the premieres of Yankee Doodle Dandy (in Los Angeles, New York, and London), audiences purchased $15.6 million in war bonds for the governments of England and the United States. By the middle of 1943, however, it became clear audiences were tired of war films. Despite the growing pressure to abandon production of war films, Warner continued to produce them, losing money in the process. Eventually, in honor of the studio's contributions to the war cause, the United States Government named a Liberty ship after the brothers' father, Benjamin Warner, and Harry Warner was given the honor of christening the ship. By the time the war ended, $20 million in war bonds were purchased through the studio, the Red Cross collected 5,200 pints of plasma from studio employees, and 763 of the studio's employees served in the armed forces, including Harry Warner's son-in-law Milton Sperling.

Following a dispute over ownership of Casablanca's Oscar for Best Picture, head producer Hal B. Wallis broke with Warner and resigned. After Casablanca made Bogart one of the studio's top stars, Bogart found his relationship with Jack Warner deteriorating. In 1943, Olivia de Haviland (whom Warner was now loaning to different companies) sued Warner for breach of contract.

De Haviland had refused to accept an offer to portray famed abolitionist Elizabeth Blackwell in an upcoming film for Columbia Pictures. Warner responded by sending 150 telegrams to different film production companies, warning them not to hire her for any role. Afterwards, de Haviland discovered employment contracts in the United States could only serve a duration of seven years; de Haviland had been under contract with the studio since 1935. The court ruled in de Haviland's favor and she left the studio. Through de Haviland's victory, many of the studio's longtime actors were now freed from their contracts, and Harry Warner decided to terminate the studio's suspension policy.

The same year, Jack Warner also signed newly-released MGM actress Joan Crawford, a former top star who found her career fading. Crawford's first role with the studio was 1944's Hollywood Canteen. Her first starring role at the studio, in the title role as Mildred Pierce, revived her career and earned her an Oscar for Best Actress.

The record attendance figures of the World War II years made the Warner brothers rich. The gritty Warner image of the 1930s gave way to a glossier look, especially in women's pictures starring Davis, de Havilland, and Crawford. The 1940s also saw the rise of Bogart. In the post-war years, the Warners continued to create new stars, like Lauren Bacall and Doris Day. The studio prospered greatly after the war. By 1946, company payroll reached $600,000 a week and net profit $19.4 million.

One problem for the Warners, however, was Jack Warner's refusal to meet Screen Actors Guild salary demands. In September 1946, the employees engaged in a month-long strike. In retaliation, Warner-during his 1947 testmony before Congress, for making the 1942 Russian propaganda film "Mission to Moscow"- accused a number of studio employees of having ties to Communists. By the end of 1947, the studio reached a record net profit of $22 million. This dropped 50% the following year.

On January 5, 1948, Warner offered the first color newsreel, covering the Tournament of Roses Parade and the Rose Bowl Game. In 1948, Bette Davis, still the studio's top actress and now fed up with Jack Warner, was a big problem for Harry after she and a number of her fellow colleagues left the studio after completing the film Beyond the Forest.

Warner was a party to the United States v. Paramount Pictures, Inc. anti-trust case of the 1940s. This action, brought by the Justice Department and the Federal Trade Commission, claimed the five integrated studio-theater chain combinations restrained competition. The Supreme Court heard the case in 1948, and ruled in favor of the government. As a result, Warner and four other major studios were forced to separate production from exhibition. In 1949, the studio's net profit was only $10 million.

By 1949, with the success of television threatening the film industry more and more, Harry Warner decided to shift his focus towards television production. However, the Federal Communications Commission (FCC) would not permit it. After an unsuccessful attempt to convince other movie studio bosses to switch their focus to television, Harry abandoned his television efforts. In the early 1950s, the threat of television had grown greatly, and in 1953, Jack Warner decided to take a new approach to compete with the rising threat. In the wake of United Artists' successful 3-D film Bwana Devil, Jack decided to expand into 3-D films with the studio's 1953 film House of Wax. Unfortunately, despite the success of House of Wax, 3-D films soon lost their appeal among moviegoers.

After the downfall of 3-D films, Harry Warner decided to use CinemaScope in future Warner Bros. films. One of the studio's first CinemaScope films, The High and the Mighty (now owned by Paramount Pictures), enabled the studio to show a profit. In 1954, the studio was finally able engage in television, by providing ABC with a weekly show, Warner Bros. Presents; it was not a success. The studio's next effort, Cheyenne, would be. The studio followed up with a series of popular Westerns, such as Maverick, Bronco, and Colt .45. The success of these series helped to make up for the losses on the film side. As a result, Jack Warner decided to emphasize television production. Within a few years, the studio, accustomed to dealing with actors in a high-handed manner, provoked hostility among emerging TV stars like James Garner, who sued over a contract dispute and won. Jack Warner was angered by the perceived ingratitude of television actors, who evidently showed more independence than film actors, and this deepened his contempt for the new medium.

Early in 1953, the Warner theater holdings were spun off as Stanley Warner Theaters, and were sold to Simon Fabian Enterprises. By 1956, however, the studio was losing money. By the end of 1953, the studio's net profit was $2.9 million and ranged between $2 and $4 million for the next two years. In February 1956, Jack Warner sold the rights to all of the studio's pre-1950 films to Associated Artists Productions (which merged with United Artists Television in 1958).

Warner Bros. rebounded in the late 1950s, specializing in adaptations of popular plays like The Bad Seed (1956), No Time for Sergeants (1958), and Gypsy (1962). There was also a successful television unit run by William T. Orr, Jack Warner's son-in-law, offering popular series like "Maverick" (1957–62) and 77 Sunset Strip (1958–64). Already the owner of extensive music-publishing holdings, in 1958 the studio launched Warner Bros. Records.

With his health slowly recovering from a car accident while vactioning in France in 1958, Jack returned to the studio and made sure his name was featured in studio press releases. In each of the first three years of the 1960s, the studio's net profit was a little over $7 million. Warner paid an unprecedented $5.5 million for the film rights to the Broadway musical My Fair Lady in February 1962. The previous owner, CBS director William S. Paley, set terms including half the distributor's gross profits "plus ownership of the negative at the end of the contract." In 1963, the net profit dropped to $3.7 million. By the mid-1960s, motion picture production was in decline. There were few studio-produced films and many more co-productions (for which Warner provided facilities, money, and distribution), and pickups of independently made pictures.

In 1963, Jack Warner agreed to merge Warner Bros. Music with Frank Sinatra's Reprise Records. Through this partnership, Warner Bros. Records was established. In 1964, upon seeing the profits record companies made from Warner film music, Jack Warner decided to claim ownership of the studio's film soundtracks and focus on making profits through Warner Bros. Records. In its first eighteen months, Warner Bros. Records lost around $2 million. With the success of the studio's 1965 Broadway play The Great Race, as well as its soundtrack, Warner Bros. Records became a profitable subsidiary. The studio's 1966 film Who's Afraid Of Virginia Woolf? was a huge success at the box office.

In November 1966, Jack gave in to advancing age and the changing times, selling control of the studio and its music business to Seven Arts Productions, run by the Canadian investors Elliot and Kenneth Hyman, for $32 million. The company, including the studio, was renamed Warner Bros.-Seven Arts. Jack Warner did, however, remain studio president until the summer of 1967, when Camelot failed at the box office and Warner gave up his position to the studio's longtime publicity director, Ben Kalmenson; Warner did, however, remain on board as an independent producer and vice-president. With the success of the studio's 1967 film Bonnie and Clyde, Warner Bros was making profits once again.

Two years later, the Hymans, now fed up with Jack Warner, accepted a cash-and-stock offer from an odd conglomerate called Kinney National Company for more than $64 million. Kinney owned a Hollywood talent agency, Ashley-Famous, and it was Ted Ashley who led Kinney head Steve Ross to purchase Warners. Ashley became the new head of the studio, and the name was changed to Warner Bros., Inc. once again. Jack Warner, however, was outraged by the Hymans' sale, and decided to retire.

Although movie audiences had shrunk, Warner's new management believed in the drawing power of stars, signing co-production deals with several of the biggest names of the day, among them Paul Newman, Robert Redford, Barbra Streisand, and Clint Eastwood, carrying the studio successfully through the 1970s and 1980s. Warners also made major profits on films built around the characters of Superman and Batman, owned by Warners subsidiary DC Comics.

Abandoning the mundane parking lots and funeral homes, the refocused Kinney renamed itself in honor of its best-known holding, Warner Communications. Throughout the 1970s and 1980s Warner Communications branched out into other business, such as its acquiring of video game company Atari, Inc in 1976, and later the Six Flags theme parks.

From 1971 until the end of 1987, Warner's international distribution operations were a joint venture with Columbia Pictures, and in some countries, this joint venture also distributed films from other companies (like EMI Films and Cannon Films in the UK). Warner ended the venture in 1988 and joined up with Walt Disney Pictures; this joint venture lasted until 1993, when Disney created Buena Vista International.

To the surprise of many, flashy, star-driven Warner Communications merged in 1989 with the white-shoe publishing company Time Inc. Though Time and its magazines claimed a higher tone, it was the Warner Bros. film and music units which provided the profits. The Time Warner merger was almost derailed when Paramount Communications (Formerly Gulf+Western, later sold to Viacom), launched a $12.2 billion dollar hostile takeover bid for Time Inc., forcing Time to acquire Warner for $14.9 billion dollar cash/stock offer. Paramount responded with a lawsuit filed in Delaware court to break up the merger. Paramount lost and the merger proceeded.

In 1997, Time Warner sold the Six Flags unit. The takeover of Time Warner in 2000 by then-high-flying AOL did not prove a good match, and following the collapse in "dot-com" stocks, the AOL name was banished from the corporate nameplate.

In 1995, Warner and station owner Tribune Company of Chicago launched The WB Network, finding a niche market in teenagers. The WB's early programming included an abundance of teenage fare like Buffy the Vampire Slayer, Smallville, and Dawson's Creek. Two extremely successful dramas produced by Spelling Television, 7th Heaven and Charmed also helped bring The WB into the spotlight, with "Charmed" lasting eight seasons and being the longest running drama with female leads and "7th Heaven" surviving eleven seasons and being the longest running family drama and longest running show for The WB. In 2006, Warner and CBS Paramount Television decided to close The WB and CBS's UPN and jointly launch The CW Television Network.

In the late 1990s, Warner obtained rights to the Harry Potter novels, and released feature film adaptations of the first in 2001, the second in 2002, the third in June 2004, the fourth in November 2005, and the fifth on July 11, 2007. The sixth was slated for November 2008, but Warner moved it to July 2009 only three months before the movie was supposed to come out, citing the lack of summer blockbusters in 2009 (due to the Writer's Strike) as the reason. The decision was purely financial, and Alan Horn said, "There were no delays. I’ve seen the movie. It is fabulous. We would have been perfectly able to have it out in November.” This resulted in a massive fan backlash. The seventh and final adaptation, to be shown in two parts, has been announced for 2010 and 2011.

Over the years, Warner Bros. has had distribution and/or co-production deals with a number of small companies. These include (but are not limited to) Amblin Entertainment, Morgan Creek Productions (now working with Universal Studios), Regency Enterprises (now working with 20th Century Fox), Village Roadshow Pictures, Legendary Pictures, Virtual Studios, Silver Pictures (including Dark Castle Entertainment), The Ladd Company, and The Geffen Film Company.

Warner Bros. played a large part in the discontinuation of the HD DVD format. On January 4, 2008, Warner Bros. announced that they would drop support of HD DVD in favor of Blu-ray Disc. HD DVDs would continue to be released through May 2008 (when their contract with the HD DVD promotion group expired), but only following Blu-ray and DVD releases. This started a chain of events which resulted in HD DVD development and production being halted by Toshiba on February 16, 2008, ending the format war.

Warner Bros. and National CineMedia have formed a partnership to provide pre-feature entertainment and advertising in movie theaters nationwide.

Warner Bros. celebrated its 90th anniversary on June 1, 2008 even though the company celebrated for its 85th anniversary for films only.

In 2008, Warner Brothers broke the all-time studio record, grossing $1.753 billion breaking the previous record of $1.711 billion set by Sony in 2006.

It is responsible for the Harry Potter film series, one of the highest grossing film series of all time. Warner Brothers is also responsible for The Dark Knight, the 2008 Academy Award-winning Batman film that eventually became the studio's highest grossing film ever with over $1 billion, as well as the 4th highest grossing movie all time, unadjusted for inflation.

Over the years, a series of mergers and acquisitions have helped Warners (the present-day Time Warner subsidiary) to accumulate a diverse collection of movies, cartoons, and television programs.

In the aftermath of the 1948 antitrust suit, uncertain times led Warners in 1956 to sell its most of its pre-1950 films and cartoons to a holding company which became Associated Artists Productions (a.a.p.). Two years later, a.a.p. was sold to United Artists (UA), which held them until 1981, when MGM bought UA.

Three years later, Turner Broadcasting System, having failed to buy MGM, settled for ownership of the MGM/UA library. This included almost all pre-1986 MGM features (with a few exceptions as noted below), as well as the pre-1950 Warner material. Ownership of the classic Warner films came full-circle when Time Warner bought Turner, although technically they are held by Turner Entertainment while Warner is responsible for sales and distribution.

These acquisitions, among others, mean that Warner owns almost every film they have made since its inception, excepting certain films Warner merely distributed. Much of the United States Pictures catalog (with certain exceptions, like Battle of the Bulge, which WB still owns) is now owned by Republic/Paramount Pictures (Republic/Paramount also now owns Cujo, produced by a division of Taft Broadcasting, with video licensee Lions Gate Entertainment handling USA DVD rights).

Seven years after its 1964 release, rights to My Fair Lady reverted to CBS, which had backed the theatrical production, although ironically Warner now owns the DVD rights under license from CBS (interestingly, 35 years after that, CBS and Warner Bros. formed The CW Television Network, as mentioned above).

In addition Warner (via Turner) has acquired most of the Hanna-Barbera Productions library (including the 1982 film Heidi's Song), alongside most of the pre-1990 Ruby-Spears Productions library. This does not include shows based on other licensed properties (ex., the animated versions of Happy Days, Mork & Mindy, and Laverne & Shirley are owned by CBS Paramount Television and the animated versions of I Dream of Jeannie and The Partridge Family are owned by Sony Pictures Television).

Previously owned by HiT Entertainment/Lyric Studios, and Playhouse Disney, since 2007, Warner Bros. now owns the rights to produce The Wiggles with the first production "Getting Strong" DVD and "Pop Goes the Wiggles" and future DVDs.

In 2007, Warner Bros. added the Peanuts/Charlie Brown library to its collection (this includes all the television specials and series outside of the theatrical library, which continues to be owned by CBS and Paramount through United Feature Syndicate, licensor and owner of the Peanuts material).

A result of WB building up its library is that they own many works of certain people. For example, they own seven of the films directed by Stanley Kubrick (including five released by WB themselves and two originally from MGM), most of the films that Joan Crawford starred in (all her MGM and WB films), and all but four theatrical cartoons directed by Tex Avery (those four are owned by Universal), in addition to his final creation, The Kwicky Koala Show, as well as Chuck Jones' Looney Tunes and Tom and Jerry's 1963-1967 cartoons.

For exceptions of the Turner library, see here.

The University of Southern California Warner Bros. Archives is the largest single studio collection in the world. Donated in 1977 to USC's School of Cinema-Television by Warner Communications, the WBA houses departmental records that detail Warner Bros. activities from the studio's first major feature, My Four Years in Germany (1918), to its sale to Seven Arts in 1968.

UA donated pre-1949 Warner Bros. nitrates to the Library of Congress and post-1951 negatives to the UCLA Film and Television Archive. Most of the company's legal files, scripts, and production materials were donated to the University of Wisconsin-Madison. Warner Brothers is now dueted with Sony Pictures.

Note: This is a list that Warner Bros. Entertainment owns primarily by Warner Bros. Entertainment, Inc. itself and by ownership thru acquisition of companies such as Turner Entertainment Co., New Line Cinema, and Hanna-Barbera Cartoons, Inc.

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Warner Bros. Movie World

Warner Bros. Movie World is a popular movie related theme park on the Gold Coast in Australia. It is owned and operated by Village Roadshow since the take over from Time Warner and is the only movie related park in Australia. It opened on June 3, 1991.

The park contains various movie-themed rides and attractions ranging from motion simulators to roller coasters and slow river rides. Movie World also features the only Scooby-doo film based indoor roller-coaster situated in the theme park's own studio lot. In addition, costumed character performers also patrol the park, allowing visitors the chance to take photos with them. These include Catwoman, Batman, Austin Powers and various Looney Tunes characters. Minor street shows including skits and singing performances are also present. The All-Star Parade commences at 2.30 PM every day, and also showcases costumed characters alongside vehicles and movie-themed floats.

There are also a number of actual active film studios within the Movie World complex. House of Wax, the live-action Scooby Doo films, the 2003 Peter Pan film, Ghost Ship, The Condemned and Fortress are amongst the many films and television series' produced at Warner Roadshow Studios, adjoining Warner Bros. Movie World.

Construction of Movie World began in 1989, and was designed by C.V Wood, who was responsible for the design of theme parks such as Six Flags Over Texas. The park was completed within 16 months, converting swampland into a theme park modeled after similar movie-based theme parks overseas such as Universal Studios or Disney's Hollywood Studios. The park opened on June 3, 1991. Queensland Premier Wayne Goss marked the occasion by cutting novelty film reel at an opening attended by celebrities such as Clint Eastwood, Mel Gibson, Goldie Hawn and Kurt Russell.

Initial attractions at the park focused on learning about and getting involved in movie related scenes and behind the scenes action. Opening day attractions included a Movie studio Tour as well as the parks original show, a western play, the Police Academy Stunt Show as well as the Looney Tunes River Ride.

In 1992, Movie World's first new ride since its opening, Batman Adventure - The Ride opened.

In 1995, the park's first Roller Coaster opened, Lethal Weapon. Lethal Weapon - The Ride, a Vekoma SLC themed to the Lethal Weapon series of films.

In 1997, Looney Tunes Village opened. the family-oriented area features colourful and cartoon-like themed children's rides and attractions. Also in 1997, Marvin the Martian in 3D opened in the Roxy Theatre. The movie was the first computer animated movie viewed with 3D glasses to be produced in the world. It mixed the old art of anaglyphic or polarized film (viewed with 3D glasses), and the relatively new art of CGI (the first CGI feature-film Toy Story was made only 2 years before).

In 1998, the park opened the Hopkins log flume ride Wild Wild West, based on the film of the same name. It features a backwards drop as well as a 70 k/ph splashdown at the end of the ride. The ride was later renamed Wild West Falls due to a licensing issue.

In 2000, Australia's first junior rollercoaster opened at Movie World in December, the Road Runner Roller Coaster.

The following year saw the park's tenth anniversary with massive celebrations being held which included 1000 invites being given out via B105 in August 2001. Guests were treated to live performances by Human Nature, Invertigo, ATC and Joanne. At the end of 2001 The Batman Adventure Ride was re-themed to become Batman Adventure 2. A new interactive water fountain was also added to the Looney Tunes Village.

2002 saw the arrival of a new indoor Mad Mouse roller coaster, the Scooby-Doo Spooky Coaster. The opening coincided with the new live action movie incarnation of Scooby-Doo. It features a backwards drop, an elevator as well as many different light and sound effects.

Following the release of the two The Matrix sequels, The Matrix Revolutions and The Matrix Reloaded, the Official Matrix Exhibit opened in 2003. Items on display include some of the actual costumes, props, models, and sets used during the filming of the movies, accompanied with various sound effects and video clips.

In 2005, The Roxy Theatre saw Marvin the Martian in 3D ending its run and being replaced with the Shrek 4D Adventure which includes added real world effects to immerse the viewers into the film such as wind, water, Chair Movements and light effects. December 26, 2005 saw the opening of Movie World's fourth roller coaster, Superman Escape. The coaster is the only hydraulic launch Accelerator Coaster in Australia, launching from 0-100 km/h in two seconds.

December 20, 2006 saw Movie World's newest Thrill Ride, Batwing Spaceshot designed and built by S&S Power. The 16 seat spaceshot sends riders catapulting to the top creating 4.5 g of force up 56 metres. The tower of the Batwing Spaceshot is 61 metres tall and is the first S&S Power ride in Australia.

After months of construction, the park has now completed a new roof over Main Street, similar to that of Universal Studios Japan and Tokyo Disneyland. As said on the official website, The roof is 4000sqm and will 'provide year round protection from the elements including inclement weather and sultry summer days.'movie world launches roof The permanent structure will also make a substantial difference to after hours scheduled program of events including three nights of ‘Halloween Family Fun Night' held in October. The roof was completed in September.

December 26, 2008 saw the arival of movie world's newest attraction, Hollywood Stunt Driver. The show, replacing the Police Academy stunt show, puts guests in the middle of an action movie set where stunt drivers are about to shoot their scene for the new upcoming movie directed by Morgan Ross, a hot show movie producer. The show features gun shots, explosions and car chases.

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Warner Bros. Family Entertainment

Warner Bros. Family Entertainment is the family film label of Warner Bros., established in 1990. It is best-known for producing numerous family films and television series in either live-action or animation (especially animated television programs produced by Steven Spielberg for Warner Bros. Animation).

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Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, Inc. (WBIE) is the video game division of Warner Bros., part of the entertainment conglomerate Time Warner.

Currently Warner Bros. Interactive Entertainment has a five year state plan to expand in the video game industry, which includes the acquisition of studios for internal development and the creation of a studio in the Seattle area that will run all the games published and developed by the company .

WBIE acquired the developer Monolith Productions in 2004, followed by TT Games in 2007 for the amount of £100 million and Snowblind Studios in 2009.

In 2006 Warner Bros. Interactive Entertainment bought a 10.3% stake in SCi Entertainment, now named Eidos plc. In April 2008 Warner increased it's stake to 35% gaining distribution right of all Eidos games in the United States, Canada and Mexico.

In January 28, 2009 The Hollywood Reporter reported the deal also gave Warner Bros.the rights of the Tomb Raider film series, previously owned by Paramount Pictures.

In 15 December Warner acquired a total of 10 million shares, raising it's owned amount to 19.92%, after an agreement which prevented Time Warner from acquiring more SCi shared was scrapped one month earlier.

Warner Bros. announced on February 4, 2009 it has purchased independent developer Snowblind Studios . Terms of the deal were not disclosed, but the acquisition serves to strengthen the publisher's internal development effort.

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Warner Bros. Animation

Warner Bros. Animation is the animation division of Warner Bros., a subsidiary of Time Warner. The studio is closely associated with the Looney Tunes and Merrie Melodies characters and others, some of whom - such as Bugs Bunny, Daffy Duck, Porky Pig, Elmer Fudd, Yosemite Sam, Sylvester, and Tweety - are among the most famous and recognizable characters in the world.

The studio is the successor to Warner Bros. Cartoons (formerly Leon Schlesinger Productions), the studio which produced Looney Tunes and Merrie Melodies cartoon shorts from 1933 to 1963, and from 1967 to 1969. Warner re-established its own animation division in 1980 to produce Looney Tunes related works. Since 1990, Warner Bros. Animation has primarily focused upon the production of television and feature animation of other properties, notably including those related to Time Warner's DC Comics publications.

The original Warner Bros. Cartoon studio, as well as all of Warner Bros.' short subject production divisions, closed in 1969 due to the rising costs and declining returns of short subject production. Outside animation companies were hired to produce new Looney Tunes-related animation for TV specials and commercials at irregular intervals. In 1976, Warner Bros. Cartoon alumnus Chuck Jones began producing a series of Looney Tunes specials at his Chuck Jones Productions animation studio, the first of which was Carnival of the Animals. These specials, and a 1975 Looney Tunes retrospective feature film entitled Bugs Bunny: Superstar, led Jones to produce The Bugs Bunny/Road Runner Movie for Warner Bros. in 1979. This film blended classic Looney Tunes/Merrie Melodies shorts with newly produced wraparounds of Bugs Bunny introducing each of the cartoons. Warner Bros. responded to the success of this film by re-establishing its own cartoon studio.

Warner Bros. Animation re-opened its doors in 1980 to produce compilation films and television specials starring the Looney Tunes characters. Friz Freleng left DePatie-Freleng (which became Marvel Productions after being sold to Marvel Entertainment), and returned to Warners as executive producer. Before leaving DFE, Freleng produced new animation for The Looney Looney Looney Bugs Bunny Movie (1981). The new wraparounds for Bugs Bunny's 3rd Movie: 1001 Rabbit Tales (1982) and Daffy Duck's Movie: Fantastic Island (1983) featured footage by a new Warner Bros. Animation staff, comprised mainly of veterans from the golden age of WB cartoons, including writers John Dunn and Dave Detiege.

By 1986, Freleng had departed, with Steven S. Greene and Kathleen Helppie-Shipley taking his place. The studio continued production on special projects starring the Looney Tunes characters, sporadically producing new Looney Tunes shorts for theaters such as The Duxorcist (1987), Night of the Living Duck (1988), Box Office Bunny (1990), and Carrotblanca (1995). Many of these shorts, as well as the new footage in the compilation film Daffy Duck's Quackbusters (which includes The Duxorcist), were directed by Greg Ford and Terry Lennon, as well as Darrell Van Citters.

Beginning in 1989, Warner Bros. moved into regular television animation production. Warners' television division was established by producer Tom Ruegger, who brought with him much of the staff from Hanna-Barbera Productions' A Pup Named Scooby-Doo series. A studio for the television unit was set up at the Sherman Oaks Galleria northwest of Los Angeles. The first Warner Bros. original animated TV series Tiny Toon Adventures (1990-1992) was produced in conjunction with Amblin Entertainment, and featured young cartoon characters based upon specific Looney Tunes stars, and was a success. Later Amblin/Warner Bros. television shows, including Animaniacs (1993-1998), its spin-off Pinky and the Brain (1995-1998), and Freakazoid! (1995-1997) followed in continuing the Looney Tunes tradition of cartoon humor.

Warner Bros. Television Animation also began developing shows based upon comic book characters owned by sister company DC Comics. These programs, including Batman: The Animated Series (1992-1995), Superman: The Animated Series (1996-2000), Batman Beyond (1999-2001), and Justice League/Justice League Unlimited (2001-2006) proved popular among both children and adults. A theatrical Batman spin-off feature, Mask of the Phantasm was produced in 1993 and bumped up to theatrical release.

Warner Bros., as well as several other Hollywood studios, moved into feature animation following the success of Disney's The Lion King in 1994. Max Howard, a Disney alumnus, was brought in to head the new division, which was set up in two studios: one in Sherman Oaks near the television studio, and the other in nearby Glendale. Warner Bros. Feature Animation proved an unsuccessful venture, as four of the five films it produced failed to earn money during their original theatrical releases (Because of lack of promotion for their animated features). The first of Warners' animated features was Space Jam (1996), a live-action/animation mix which starred NBA basketball star, Michael Jordan opposite Bugs Bunny (Jordan had previously appeared with the Looney Tunes in a number of Nike commercials). Directed by Joe Pytka (live-action) and Bruce W. Smith & Tony Cervone (animation), Space Jam proved to be a success at the box office. Animation production for Space Jam was primarily done at the new Sherman Oaks studio, although much of the work was outsourced to animation studios around the world.

Following Space Jam's success, Warner Bros. Feature Animation continued production on its next feature, Quest for Camelot (1998), which proved an unsuccessful release. The third Warner Bros. animated feature, Brad Bird's The Iron Giant (1999), was not a commercial success, although it received rave reviews and performed well with test audiences. The Iron Giant would eventually became a modern cult classic. The studio's next film, Osmosis Jones (2001) was another animated/live action mix which suffered through a troubled production. Directors Tom Sito and Piet Kroon completed the animation long before the live-action segments, eventually directed by Bobby & Peter Farrelly and starring Bill Murray, were begun. The resulting film was not a box office success, although Warners did produce a related Saturday morning cartoon, Ozzy and Drix (2002-2003) for its WB broadcast network.

Following the releases of The Iron Giant and Osmosis Jones the feature animation staff was scaled back, and the entire animation staff - feature and television - were moved to the larger Sherman Oaks facility. The final Warner Bros. Feature Animation production was another live-action/animation mix, Looney Tunes: Back in Action (2003), which was meant to be starting point for a reestablishment of the Looney Tunes brand, including a planned series of new Looney Tunes theatrical shorts produced by Back in Action writer and producer Larry Doyle. After Back in Action, directed by Joe Dante (live action) and Eric Goldberg (animation), failed at the box office, production was shut down on the new Looney Tunes shorts and the feature animation unit was dissolved. Two TV series based loosely upon the Looney Tunes property, Baby Looney Tunes (2002-2005) and Loonatics Unleashed (2005-2007) have assumed the place of the original shorts on television.

Warners' parent company Time Warner merged with Turner Entertainment in 1996, not only re-acquiring the rights to the pre-August 1948 color Looney Tunes and Merrie Melodies (plus all the B&W Merrie Melodies except Lady, Play Your Mandolin! and the post-Harman/Ising B&W entries, which WB had held on to since 1967 after merging with Seven Arts Productions, which had owned that cartoon and the B&W Looney Tunes) but also taking on two more animation studios: Turner Feature Animation and Hanna-Barbera Cartoons. Turner Feature was immediately folded into Warner Bros. Feature Animation, while Hanna-Barbera merged with Warner Bros. Animation itself. With the death of William Hanna in 2001, Warner fully took over production of H-B related properties such as Scooby-Doo, producing a steady stream of Scooby direct-to-video films (beginning with Scooby-Doo on Zombie Island) and two new series, What's New, Scooby-Doo? (2002-2005) and Shaggy & Scooby-Doo Get a Clue! (2006-2008). The Turner merger also gave WB access to the pre-1986 Metro-Goldwyn-Mayer library, which included its classic cartoon library (including such characters as Tom and Jerry, Droopy, Barney Bear and Screwy Squirrel). WBA has since co-produced a few direct-to-video films with Turner which starred Tom and Jerry. Besides producing content for the daytime market, Warner Bros. Animation also produced Baby Blues with sister company Warner Bros. Television and 3 South with MTV Animation for primetime.

The series which Hanna-Barbera had been producing for Turner's Cartoon Network before and during the Time Warner/Turner merger were shifted to production at Cartoon Network Studios, a sister company to Warner Bros. Animation. Warner Bros. Animation is today exclusively involved in the production of animated television programming and direct-to-video features. It produced many of the shows airing on the Kids' WB! Saturday morning programming block of The CW until May 24, 2008. These programs included Loonatics Unleashed, Shaggy and Scooby-Doo Get a Clue!, Krypto the Superdog, Xiaolin Showdown, The Batman, and Tom and Jerry Tales. By 2007, the studio had downsized significantly from its size during the late 1990s. Warner Bros. downsized the studio further in June, shut down the Sherman Oaks studio, and had Warner Bros. Animation moved to the Warner Bros. Ranch in Burbank, California.

To expand the company's online content presence, Warner Bros. launched the new KidsWB.com (announced as T-Works) on April 28, 2008, new website that gathers its core animation properties in a single online environment that will be interactive and customizable for site visitors. The Kids WB offers both originally produced content along with classic animated episodes, games, and exploration of virtual worlds, all supported by advertising. Characters to be used in the project from the Warner libraries include those in the Looney Tunes, Hanna-Barbera, DC Comics, and others.

As recently announced, Warner Bros. Animation is also working with online production company Studio 2.0 (a sister subsidiary of Warner Bros.) on online animated series based on Plastic Man and The Wizard Of Oz.

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